International Brands Inc. was established in 2000 with the sole objective of capturing the professional beauty care market.

As time went on we decided to represent and distribute quality international products from an array of At inception the company was appointed as the sole distributor for Dermalogica for Pakistan

Shortly after, Dermalogica became the number 1 professional skin care product being used by salons in key markets. As a result of its marketing success, Beauty Inc. also acquired the Eve Taylor line of professional aroma therapy oils.

Building on Beauty Inc.’s extensive distribution network Eve Taylor soon captured a substantial market share in its segment.

We firmly believe in education and have conducted seminars / events for professionals. This has resulted in International Brands Inc. being recognized for pioneering Pakistan.

Our current company strength stands at 135 which is handles over 60 Products in 1300+ Salons and Retail outlets throughout Pakistan. Our current distribution network has a presence in 7 cities across different provinces in Pakistan

Company Strength

Ground Staff

• Sales Force (North)
  29
• Sales Force (South)
  95
• Inventory & Order Dept.
  02
• Finance Department
  02
• Marketing Department
  03
• Administration
  02
• Educators
  02

Distribution Network

• Islamabad
• Punjab
  • Lahore
• Sindh
  • Karachi
  • Hyderabad
• Balochistan
  • Quetta

Established in the early 60’s and within a short span of time gained a reputation within the local industry for stellar services in the areas of ship handling, stevedoring, cargo shipping and port services.

In the last 2 decades the company has further diversified its operations with freight forwarding operations, air cargo, dry port and container / depot operations.

Current company strength stands at 134 personnel in 8 cities across Pakistan, handling all activities in airports and sea / dry ports.

Through SeaGold, SBI is able to leverage a solid logistical operation, that starts from the point of origin (whether air or sea) all the way through to arrival in Pakistan, Customs clearance, warehousing, and ground transport to its distribution points across Pakistan, in a timely and cost-effective manner.

Established in 2003, and within 1 year acquired the import, distribution and licensing rights for Barbie, Fisher-Price and Hot Wheels from Mattel, the world’s largest toy company.

Building on the local market appreciation for Barbie and Fisher-Price toys, and a booming children’s products market, Mascot Inc. was able to successfully launch the Mattel range in Pakistan.

Current company strength stands at 15 which is handles the entire range of Mattel products to over 280 toy shops.

Our current distribution network has a presence in 5 cities across different provinces in Pakistan

Mascot Inc. is committed to providing high quality toys and fun learning tools for children. This is achieved by providing branded products of superior performance, quality and value for money, when compared to alternatives.

Established in 2004, Aura Living takes advantage of a growing middle class segment, with rising incomes, who are aspiring to furnish their houses with high-quality and aesthetically designed furnishing.

Aura Living designs, manufactures (offshore), and markets imported furniture.

By 2006, Aura Living had expanded its operations to cover the UAE market with our wholesale arm, which has boosted sales revenue and provided a great opportunity for the Group to grow through exports.

Our current company strength stands at 22 which looks after flagship outlet operations in Pakistan (3 in major cities).

From its inception in 2000, Roohi Day Spa has been able to garner a reputation for providing exceptional spa service in Karachi.

A dedicated, educated and certified staff strength helps establish Roohi from run-of-the-mill spas, with a focus on high-end services such as:

• Ayurvedic Body Treatment
• Aromatherapy Body Massage
• Thai / Stone Massage
• Body Herbal Detox Treatment
• Facials / Manicures / Pedicures
• Complete Bridal and other makeup services

Current staff strength stands is 12 which looks after outlet operations in Karachi and also provides training to other salons.